First we have to thank you, our customer for making it our first “year” in business. Without customers there is no business 🙂
So: THANK YOU! ❤️
And now let’s look back to our first 5 months in the molecule business:
Number of failed or canceled orders: 10
Broken molecules (by the shipping companies): 3
Refunds issued: just 1 (yey!)
Late or messed up orders: 4 (blaming this one to the couriers as well)
Money spent on advertising: $0 (see here why we don’t do adds)
Charged for shipping: $415.84
Countries shipped to: 16 (wow, you are very international!)
5 star reviews: 15 (thank you very much!)
Items sold: 189
Most sold molecule and chemistry products were:
- with 28 orders: our DNA double helix ring
- with 23 orders: our serotonin molecule necklace (flat)
- with 16 orders: our serotonin molecule ring
- with both 14 orders: our dopamine molecule ring & caffeine molecule necklace
- with both 10 orders: our dopamine molecule necklace (flat) and our periodic table of elements towel.
Most sold molecule: 42 serotonin molecules were sold. Perfect number by the way.
Our most sold t-shirt: Lab stuff t-shirt (just 3, you defenitely need to buy more t-shirts! 😉 )
Top earner: Serotonin molecule necklace 3D with a whopping $570 in revenue! Followed by $357.50 for our DNA rings. A good 3rd place takes our beloved periodic table leggings with $319 in sales.
We have given away $75.20 in coupons.
Total revenue: $5040
Total expenses: $4258 (including one short term salary for packing stuff of $120)
Total gains (my salary): $782
I am very happy we have made some money! That’s why even though we did not make any profit yet, we would like to give away $100 of my “salary” to an institution or project that helps in the education of future chemists or scientists.
We will collect a few ideas and then have a vote. Either leave a comment or send us an email (2017@moleculestore.com) if you know a great project! Also tell your friends about us, so we can continue to make awesome molecule and chemistry things and help little scientists and chemists around the world 🙂
Thank you again, being able to send you beautiful molecules and chemistry gives us much oxytocin 🙂
Happy Chemistry
Simon